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They’ve presented us relief with common experiences, so We all know our accounts are continuously producing income on behalf in the organization.”
Anthony weighed in on a pivotal shift during the advertising and marketing globe: the increase of genuine-time bidding (RTB) in retail media networks (RMNs) — and what this means for Entrepreneurs navigating this evolving landscape. Important Takeaways
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These smaller outlets by now run on tighter budgets and aren’t beholden to your parent business. Independent organizations are scrappy and adaptable with the liberty to function less than an talk to-for-forgiveness-not-authorization mentality.
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Specifically, he emphasizes overall flexibility and pace as crucial to navigating this chaos. ♂️ Essential takeaways *️⃣ - Double down on independent media agency versatility: Be willing to adapt and alter as strategies evolve